Ardonagh Advisory closes strong year with addition of Westfield Insurance

14 December, 2023 |Advisory | M&A

Ardonagh Advisory has announced it will acquire Westfield Brokers Ltd* in a ‘final flourish’ to a positive year of growth for the Group.

Westfield Brokers, which trades under the name of Westfield Insurance, is an independent commercial broker based in Horsham, West Sussex, offering a diverse range of general insurance products, including, fleet, liability and contractors.

The business was established in 2009 by Managing Director Peter Cowan, who used his longstanding insurance industry experience to build a business focused on client service and excellence.   

Peter will continue to lead the business, which will join the Advisory platform, complementing Ardonagh’s existing presence in the West Sussex region.

Joe Conway, M&A Director, Ardonagh Advisory said:

“Westfield Insurance is a vibrant business that provides an outstanding service to clients thanks to its team of knowledgeable experts.

“The news that this business is set to join us really is the final flourish in what has been a remarkable year for Ardonagh Advisory.

“In 2023, we welcomed several highly regarded businesses which broadened our geographical reach and range of specialisms. These included some great names like, Stanhope Cooper, Renovation Underwriting, Pace Ward and PB Curran and most recently RiskSTOP Group, and we’re looking forward to even more to come for 2024.”


Peter Cowan, Managing Director of Westfield Brokers Ltd said:

“Over the years, Westfield Brokers has thrived thanks to our personally delivered service and reputation for excellence.

“We chose to join Ardonagh Advisory because there was a complete alignment in our culture, values and purpose. I know that we will be able to continue offering the same exceptional service our clients have come to know and trust.

“We’re looking forward to working with Ardonagh, to build on our existing offer, so that we can bring even more high-quality products services to our valued clients.”  

*Subject to regulatory approvals




Notes to Editors


Ardonagh Advisory Holdings Ltd is The Ardonagh Group’s SME broking platform comprised of Bravo Networks, Footman James, Hera Indemnity, Lorega, Towergate, Towergate Health & Protection, Thompson & Bryan and Usay Compare brands.

With legacies which laid the foundations for the creation of The Ardonagh Group, these are advice-led, community-focused businesses with an unrivalled local footprint of experts across a wide range of sectors and specialisms, combined with national and international reach.



The Ardonagh Group is one of the world’s largest independent insurance distribution platforms and a top 20 global broker. We are a collection of best-in-class entrepreneurial and specialist brands with a combined workforce of over 10,000 colleagues and a network spanning 200+ locations in more than 30 countries. Across our portfolio, we offer a highly diversified range of insurance-related products and services across the full insurance value chain globally. From complex multinational corporations to individuals purchasing personal insurance policies, our understanding of the communities we serve, together with our scale and breadth, allows us to work with our insurer partners to deliver a broad range of product and risk solutions that meet customer needs. Visit


Westfield was founded in 2009 to provide personal service and expertise. Westfield’s management team has an established industry presence with Managing Director Peter Cowan having more than 30 years of broking experience. Westfield offers a personal, dynamic and customer focused service and works to secure cover for commercial and professional businesses of all sizes from small businesses to large multi nationals, offering expertise across a wide range of specialist and commercial insurance products.


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