Ardonagh Advisory builds presence in northwest England with acquisition of SIB Insurance

09 April, 2024 |Advisory | M&A

Ardonagh Advisory has acquired Southport Insurance Brokers Limited (SIB Insurance), an independent commercial broker, further strengthening Ardonagh’s presence in the northwest of England.

SIB Insurance provides cover across a broad range of risks and has strong expertise in the Industrial, Care and Agricultural sectors. 

Founded in 1965, SIB Insurance is a well-established regional broker with longstanding client relationships. Its team of around 20 employees provide expert support from their Southport base.

Managing Director, Ian Robertson, will continue to lead the business, supported by his existing management team.

Richard Tuplin, CEO Advisory Insurance Broking Ltd, said:

“SIB Insurance is a high-quality regional broker with clear specialisms that has earned the respect of its longstanding client-base over many decades by delivering excellent service.

"Within Ardonagh Advisory we’ve developed real expertise in giving our new businesses everything they need to remain client centric, while also giving them the platform to reach the next level.

“I’m looking forward to working with Ian and the team and supporting SIB Insurance’s onward success as part of Advisory.”

Ian Robertson, SIB Insurance Managing Director, said:

“Ardonagh Advisory is a great home for SIB Insurance, the placement opportunities we’ll now have access to gives us a great basis from which to grow, while also enabling us to offer even more to our existing clients.

“It’s fair to say that our businesses share a lot of common values and I know that we are going to enjoy a long and successful future together.

“I’d like to say a huge thank you to our fantastic team and to all our clients who have been there throughout our journey and we look forward to supporting them into the future.”

Joe Conway, Ardonagh Advisory M&A Director, said:

“It’s been a pleasure getting to know Ian through the process, and I’m thrilled to be able to welcome him and the team to Ardonagh Advisory. Advisory offers a lot to high quality businesses and we’re very much open for conversations with other interested parties.”



Notes to Editors


Ardonagh Advisory Broking Holdings Ltd is The Ardonagh Group’s SME broking platform comprised of Bravo Networks, Footman James, Hera Indemnity, Lorega, Towergate, Towergate Health & Protection, Thompson & Bryan and Usay Compare brands.

With legacies which laid the foundations for the creation of The Ardonagh Group, these are advice-led, community-focused businesses with an unrivalled local footprint of experts across a wide range of sectors and specialisms, combined with national and international reach.


The Ardonagh Group is one of the world’s largest independent insurance distribution platforms and a top 20 global broker. We are a collection of best-in-class entrepreneurial and specialist brands with a combined workforce of over 10,000 colleagues and a network spanning 200+ locations in more than 30 countries. Across our portfolio, we offer a highly diversified range of insurance-related products and services across the full insurance value chain globally. From complex multinational corporations to individuals purchasing personal insurance policies, our understanding of the communities we serve, together with our scale and breadth, allows us to work with our insurer partners to deliver a broad range of product and risk solutions that meet customer needs.   


Founded in 1965, Southport Insurance Brokers delivers expert risk management advice and competitive premiums for its commercial client base across the UK. SIB’s expert team work to provide flexible and value for money solutions, while retaining a strong client centric culture throughout the business. SIB has many has longstanding client relationships and excellent relationships with its insurer partners. Over the years, the business has built an outstanding reputation with the clients it serves and across the wider insurance community.

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