Fylde Coast broker BP Insurance Brokers joins Ardonagh Advisory

05 June, 2024 |Advisory | M&A

Ardonagh Advisory has acquired the Lancashire regional and specialist personal lines broker, BP Insurance Brokers (“BPIB”).

Founded in 1958 in Blackpool, BPIB provides both commercial and advised personal lines and has grown into one of the leading high street insurance brokers for the Fylde Coast area with additional branches in Cleveleys, Lancaster, and St Annes. 

Managing Director Barry Pimlott will continue to lead the 44-strong team.

Richard Tuplin, CEO Advisory Insurance Broking Ltd, said: “We are delighted to be acquiring a fantastic business with Barry and his team, expanding our Northern Powerhouse in regional broking as well as driving forward our national proposition through added expertise in the specialist personal lines arena.”

Barry Pimlott added: “Joining the scale and collective expertise of Ardonagh Advisory, we unlock further opportunities to help our clients make insurance straightforward and affordable, a purpose this business has been dedicated to in Lancashire and beyond for 66 years.”




Ardonagh Advisory is The Ardonagh Group’s SME broking platform comprised of Bravo Networks, Footman James, Hera Indemnity, Geo Underwriting, Lorega, Towergate, Towergate Health & Protection, Thompson & Bryan and Usay Compare brands.

With legacies which laid the foundations for the creation of The Ardonagh Group, these are advice-led, community-focused businesses with an unrivalled local footprint of experts across a wide range of sectors and specialisms, combined with national and international reach.


The Ardonagh Group is one of the world’s largest independent insurance distribution platforms and a top 20 global broker. We are a collection of best-in-class entrepreneurial and specialist brands with a combined workforce of over 10,000 colleagues and a network spanning 200+ locations in more than 30 countries. Across our portfolio, we offer a highly diversified range of insurance-related products and services across the full insurance value chain globally. From complex multinational corporations to individuals purchasing personal insurance policies, our understanding of the communities we serve, together with our scale and breadth, allows us to work with our insurer partners to deliver a broad range of product and risk solutions that meet customer needs.  


BP Insurance Brokers started life in Blackpool in 1958, and has grown over the years into the leading high street insurance broker for the Fylde Coast area at our four locations in Blackpool, Lancaster, and the seaside resorts of St Annes and Cleveleys. We’ve earned a first-rate reputation for arranging affordable insurance in Blackpool, the northwest, and across the whole country. Our portfolio of insurance products includes car, home, business, travel, motorcycle, commercial vehicle, buy to let and taxi, as well as specialist policies in fields such as classic car, Wheelchair Adapted Vehicles, holiday home and the taxi Insurance.

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