Ardonagh Advisory acquires Pace Ward

04 April, 2023 |Advisory | M&A

Ardonagh Advisory today announces the acquisition of Pace Ward, a leading local broker with national coverage for large commercial clients, prestige and high-performance cars and high net worth clients. 

Pace Ward will join Ethos Broking, where its specialisms will complement Ethos’ existing partner brokers, which include Chambers & Newman, Hugh J Boswell and Guy Penn.      

Established in 1993 and based in Stoke-on-Trent, Pace Ward is led by Managing Director Jeremy Pace who has more than 30 years’ industry experience providing bespoke solutions for their clients.

Jeremy Pace will continue to run the business working with, Ethos Broking. Regional Managing Director, Alan Sumner and Managing Director, Chris Shortland.


Chris Shortland, Managing Director, Ethos Broking said:

“Pace Ward is a well-respected community broker, whose specialism in bespoke commercial insurance solutions and high-net-worth motor is a great fit for Ethos, and further complements the wider Ardonagh Advisory offering.

“As a longstanding member of Compass, which is part of Bravo Networks, Jeremy and the rest of the Pace Ward team are well known to us for their expertise and dedication to providing a first-class service to clients.

“After many years as a valued network member, we’re pleased to now count Pace Ward as an Ethos Broking partner and look forward to working with them to further grow in the Staffordshire area.” 


Jeremy Pace, Managing Director, Pace Ward commented:

“Joining Ethos Broking presents a great opportunity for us to grow the business by being part of a wider network of partners offering a whole of market approach.

“Ethos has a great reputation, and the values represented within the business and the wider Ardonagh Advisory platform, where client service comes second to none, entirely reflects the culture we value so highly at Pace Ward.”


Phil Bayles, Chief Commercial Officer, Ardonagh Advisory

“The acquisition of Pace Ward today is just one part of our impressive pipeline of M&A, of which we’ll be sharing more in the coming weeks and months. Jeremy and the team are a fantastic addition, and we know there will be many exciting opportunities to explore together.

“We’re actively looking to engage similar like-minded businesses and are open to conversations with interested parties.”

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