Ardonagh Advisory, The Ardonagh Group’s UK platform today rebrands as Everywhen.
The new name is being officially launched at BIBA 2025, and reflects the organisation’s commitment to aligning its UK advisory businesses – and to supporting clients and customers.
Everywhen means ‘always’ or ‘at all times’, which exactly describes its purpose and promise to manage risk, enable growth and protect the everyday for everyone.
Moving to a new unifying brand is a natural evolution for the business, which has become one of the largest intermediaries in the UK – encompassing more than 45 trading names, and covers sectors and specialisms from general insurance to health and benefits, agriculture to marine risks, manufacturing to renewables, construction to care homes.
Over the next 12 months the majority of trading broking brands will follow and rebrand as Everywhen.
Rob Worrell, now CEO of Everywhen said: “I’m incredibly proud of what Ardonagh Advisory has achieved, bringing together incredible businesses, harnessing their unique expertise – and amplifying it together. We’ve spent years developing our proposition, building our shared culture – and delivering for our clients. Now’s the time to give that a cohesive and meaningful identity we can all stand behind and be proud of.
“We’re already better together for our customers, and over the next 6-18 months they’ll see our trading brands gradually move across to become Everywhen. What they won’t see is any change to the expert support and specialist knowledge they already receive. Everywhen is both a new chapter for our business, and a renewal of our commitment to our customers.”
Richard Tuplin, CEO of General Insurance Broking said: “Everywhen simplifies the compelling insurance and risk management proposition we have built over the last few years. Uniting under one banner will help our colleagues to best present all Everywhen has to offer, with the expertise and community focus we all pride ourselves on.”
Iain Laws, CEO of Health & Employee Benefits said: “Everywhen marks a natural yet pivotal moment in our business story – unifying our people behind a single brand, vision, purpose and set of principles. When we stand together, think together and work together, success for all will be the natural outcome. We’re excited about the opportunity this presents as we continue in our mission to make employee benefits accessible to all.”
Everywhen will employ more than 4,500 people with over 100 offices across the UK, and places over £5 billion of insurance premium on behalf of clients each year.
ENDS
Notes to editors
For more information, please contact ardonagh@sodali.com
MGA Geo Underwriting, Bravo Networks, health and life comparison site Usay Compare, classic car specialist Footman James and claims support and risk advisory businesses Lorega, RiskSTOP, rebuildcostassessment.com, Stallard Kane and Thompson & Bryan will continue to trade under their current brands as part of the Everywhen platform.
ABOUT EVERYWHEN (FORMERLY ARDONAGH ADVISORY)
is The Ardonagh Group’s UK SME broking platform comprised of Bravo Networks, Footman James, Hera Indemnity, Geo Underwriting, Lorega, RiskSTOP Group, Stallard Kane, Towergate, Towergate Employee Benefits, Thompson & Bryan and Usay Compare brands.
With legacies which laid the foundations for the creation of The Ardonagh Group, these are advice-led, community-focused businesses with an unrivalled local footprint of experts across a wide range of sectors and specialisms, combined with national and international reach.
ABOUT THE ARDONAGH GROUP
The Ardonagh Group is one of the world’s largest independent insurance distribution platforms and a top 20 global broker. We are a collection of best-in-class entrepreneurial and specialist brands with a combined workforce of over 12,000 colleagues and a network spanning 200+ locations in more than 30 countries.
Across our portfolio, we offer a highly diversified range of insurance-related products and services across the full insurance value chain globally. From complex multinational corporations to individuals purchasing personal insurance policies, our understanding of the communities we serve, together with our scale and breadth, allows us to work with our insurer partners to deliver a broad range of product and risk solutions that meet customer needs.