Earlier this year, Ardonagh Advisory, one of the UK’s leading insurance advisory platforms, rebranded to Everywhen, marking the start of a new chapter for the business and its family of specialist brands.
Everywhen replaced Ardonagh Advisory as the name of The Ardonagh Group’s UK SME platform in May and this week its general insurance businesses officially begin trading under the brand.
A network of more than 35 trusted names including Towergate, Ethos Broking and Berkeley Alexander unite under one unified identity, representing more than £2 billion Gross Written Premium, half a million customers and decades of history delivering local expertise across a wide range of sectors.
The rebrand reflects the platform’s evolution and shared ambition to create a simpler, stronger, and more connected future for clients, partners, and colleagues across the UK.
Rob Worrell, CEO of Everywhen, said: “Everywhen marks the culmination of years of growth and collaboration across our platform. It symbolises a single, confident identity that reflects who we are today and who we’re becoming.
“Our new brand represents the same people, expertise, and passion our clients know and trust, now brought together under one name that speaks to our purpose: to be there for our clients, every time and everywhere – Everywhen.”
The rebrand follows a period of significant transformation and investment across Everywhen. Over the past several years, the business has strengthened its position as one of the UK’s most respected insurance advisory platforms, combining local expertise with the scale and capability of a national network.
Rob Worrell added: “We’ve taken the time to reframe what really matters, consolidate our brand values and ensure we understand the everyday realities of our clients, brokers and partners in today’s economy. This launch is about clarity and confidence, bringing our clients and people together under one clear and inspiring identity.”
The new Everywhen brand will be rolled out across offices, digital channels, and client communications from 17 November, supported by a new visual identity and campaign that highlights the power of expertise, relationships, and presence.
ENDS
For more information, please contact:
Notes to Editors
ABOUT EVERYWHEN
Everywhen (formerly Ardonagh Advisory) brings together the strength, scale and expertise of multiple trusted brands, including:
Towergate Insurance, Ethos Broking, Saffron Insurance, Bennett Christmas, Guy Penn, Drayton, Hera Indemnity, Richard V Wallis Insurance Brokers, Lockyers, Boyd, Finch, Berkeley Alexander, Walker Midgley Insurance Brokers, MCM Insurance, Schofield, Knighthood, BSIS, Weald, AMS Insurance Solutions Ltd, The Education Brokers, Hugh J Boswell, PSC UK Insurance Brokers, Thompson & Richardson, Appletons, PB Curran, Rollinson Smith Insurance Brokers, Absolute Insurance Brokers, Turner Insurance Group, Sorvio Insurance, BP Insurance Brokers, Sentinel Insurance Solutions Ltd, Giles Gowers and Abaco Insurance Brokers.
For a full list of all brands that have become Everywhen, head to www.everywhen.co.uk/contact-us and select ‘Find us using our legacy brand name’.
Towergate Employee Benefits will begin to trade as Everywhen in January 2026.
MGA Geo Underwriting, intermediary network Bravo Networks, health and life comparison site Usay Compare, classic car specialist Footman James and claims support and risk advisory businesses Lorega, RiskSTOP, rebuildcostassessment.com, Stallard Kane and Thompson & Bryan will continue to trade under their current brands as part of the Everywhen platform.
Combined, Everywhen’s businesses represent £4.8 of Gross Written Premium, more than 100 locations in the UK, and 55 exclusive specialist schemes.
ABOUT THE ARDONAGH GROUP
Everywhen is the UK SME platform of The Ardonagh Group, one of the world’s largest independent insurance distribution platforms and a top 20 global broker. Ardonagh is a collection of best-in-class entrepreneurial and specialist brands with a combined workforce of over 12,000 colleagues and a network spanning 200+ locations in more than 30 countries.
Across our portfolio, we offer a highly diversified range of insurance-related products and services across the full insurance value chain globally. From complex multinational corporations to individuals purchasing personal insurance policies, our understanding of the communities we serve, together with our scale and breadth, allows us to work with our insurer partners to deliver a broad range of product and risk solutions that meet customer needs.